Are you a big fan of a certain company that caters to dogs? Would you feel comfortable endorsing products from this company? Do you have a large social media following? If this sounds like you, dog brand ambassador programs may be something you will want to look into.
This post will look at what a dog brand ambassador program is, how you can become a dog ambassador for your favorite brand, requirements to become a dog brand ambassador, benefits you can receive by being an ambassador, how to choose the best program for you, and examples of some dog brand ambassador programs available.
Table of Contents:
What Is A Dog Brand Ambassador Program?
Dog brand ambassador programs offer a way for you to engage your passion for dogs while simultaneously promoting brands and products you believe in.
These programs provide an opportunity for you to become a representative for a brand, share its values, and introduce its products to a wider audience.
Your role as a dog brand ambassador usually involves leveraging your social media presence to increase brand awareness, often through posting pictures or reviews.
What Kind Of Products Can I Promote As A Dog Brand Ambassador?
There are a wide variety of products that you can promote as a dog brand ambassador. Some of these may include:
- Dog treats.
- Accessories.
- Clothing.
- Toys.
- Health products.
- Dog bones and chews.
- Collars and leashes.
- Dog food.
- Bowls.
How Do You Become A Dog Brand Ambassador?
To become a dog brand ambassador, you typically need to follow a series of steps, which may vary depending on the specific program you’re interested in. Generally, you fill out an application, the company evaluates it, and if you are accepted, you begin promoting them.
Search
You will first want to search for dog brand ambassador programs you are interested in. If there is a particular product or brand that you use and like, search the company name and “dog brand ambassador”. Their website should have information on the ambassador program they offer, if there is one.
Apply
Fill out their application form for the dog brand ambassador program of your choice. This may require you to submit details about yourself and your dog.
Meet Requirements
Most programs will have certain requirements you must meet, like a minimum number of social media followers, posts per week, and meet certain age requirements.
Promote
Once you are accepted, you will be responsible for representing the brand on your social media.
What Are My Responsibilities As A Dog Brand Ambassador?
Your responsibilities as a dog brand ambassador vary according to the brand you are representing. Responsibilities may include:
- Posting pictures and/or videos on different social media apps, like Instagram or Tik Tok.
- Postings may be required to have a specific “look” to them that needs to be approved by or align with, the brand.
- Publish a specific number of posts per week.
Benefits To Becoming A Dog Brand Ambassador
Dog brand ambassador programs bring notable benefits which vary depending on the program. Examples of some benefits you may receive as a dog brand ambassador include:
- Discounts on products.
- Commissions on sales you make.
- Exclusive merchandise.
- Early access to sales and products.
- Store credit.
How Do I Find The Best Dog Ambassador Program For Me And My Dog?
If you think becoming a dog ambassador for your favorite brand may be for you, here are a few things to take into consideration:
Brand
Does the brand sell products that you use and trust? Will you be able to honestly promote their products?
Followers
Do you have a large following on social media? Do you regularly engage with them? Would they benefit from this brand’s products?
Posts
Will you be able to publish the required number of posts per day or week? Does your style of posts align with what the brand is looking for? Are you willing to adjust your posts to align with what the brand requires?
Requirements
Do you meet the requirements needed to join the program?
Benefits
Are the benefits the brand offers you as an ambassador worth it for you and your followers?
Dog Ambassador Programs
Here are a few examples of the many dog ambassador programs available. We included the type of products the company sells, requirements to join their dog ambassador program, and benefits you can receive by being an ambassador for them.
Bullibone
Products They Sell
- Nylon dog bones.
- Made for strong chewers.
- Ergonomic so it is easy for dogs to grip.
- Flavored bones.
- Clean teeth.
Requirements
- Instagram account.
Benefits
- Get featured on their Instagram account.
- Exclusive discounts on their nylon dog chews.
- Access to brand ambassador only products.
- Earn 20% commission on each sale you make as an affiliate.
- Merch and swag.
Available in the USA only.
The Foggy Doggy
Products They Sell
- Pet beds.
- Accessories.
- Bandanas.
- Bows.
- ID tags.
- Walking sets.
Requirements
- Instagram or Tik Tok account for your dog.
- At least 250 followers.
- 3+ posts per week.
- At least 18 years old.
- Reside in the USA.
Benefits
- 10% discount code to share.
- For each purchase made with your code, you receive 10% in store credit.
- Opportunity to be featured on their website and social media.
- Early access to sales and products.
- Sneak peaks at new products.
- A chance to win a free product every month.
- Templates and content for you to share.
Farm To Pet
Products They Sell
- Single ingredient dog treats.
- Elk antlers.
- Dog food toppers.
- Made in the USA.
Requirements
- Social media account.
- Those that consistently stand out on their posts can be selected to be a “top dog”.
- “Top Dogs” join an Instagram DM group and requires 3-5 pictures and 1 video per month.
- Free treats to “Top Dogs” when new products or bag designs are launched.
Benefits
- 25% off coupon code to share.
- For every new customer who buys a product with your code, you earn a commission of $5 USD.
Zippy Paws
Products They Sell
- Plush toys.
- Tough toys.
- Collars.
- Leashes.
- Car accessories.
- Bowls.
- Puzzles.
- Ship only to USA, Canada, and Mexico.
Requirements
- Instagram account for your dog.
- At least 500 followers.
- At least 18 years old.
- Resident of USA, Canada, or Mexico.
Benefits
- Early access to new products.
- Receive a 20% discount code to share.
- Get a $5 USD store credit each time your code is used.
Primal Pet Foods
Products They Sell
- Raw dog food.
- Toppers and hydrators (bone broth).
- Treats.
- Bones and chews.
- Made in the USA.
Requirements
- At least 18 years old.
- Truthful content.
Benefits
- May provide products and opportunities to be featured.
- Early access to new product launches.
Joining a dog ambassador program is a great way to promote a dog brand and products that you are passionate about. It allows you to publicly support this brand and get a little something extra in return for your loyalty to them.
Please check out our other posts on Health, Indoor, Outdoor, and Travel accessories for your dog, as well as Reviews of various products and travel destinations.